Lexmark’s decision to amputate an entire business unit suggests that the sales numbers were dramatically bad–bad enough to make a hard stop its only viable choice. Consumers Flee Inkjet Printers Businesses Fill the Void? But if the recent, much-improved products couldn’t make a dent, that says as much about the state of the inkjet market as it does about Lexmark. Lexmark certainly faced an uphill battle to improve its image, given the many users who remembered the bad old days of Lexmark inkjets. Just a few months ago, the company launched a corporate line of inkjets called OfficeEdge whose models were as good as or better than any of its rivals’ offerings.
For instance, a line of small-office printers delivered good speed, solid features, and reliable print quality, along with cheaper inks and longer warranties than the competition did. Lexmark is leaving the inkjet printer business, despite launching well-regarded models like the corporate-minded OfficeEdge Pro5500.To Lexmark’s credit, however, over the past several years, the company has made concerted efforts to improve its products.
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