

The next email is called “high drama” for a reason. Look out for my next email where I share it with you.” Wanna know how? I figured out a secret and it is GAME-CHANGING. But I only started seeing a major spike in visitors five years ago, and I’ve kept my numbers up since. “I’ve been in the blogging world for almost over twenty years. Here’s a short example of email 1 from a blogger:

Just like the first episode of any good TV show, it’s important to note that the first email lays the foundation for your gripping tale without getting into any specifics – just let the reader know what your secret is about and how you will be sure to reveal it to them in the next email. Typically, this means introducing your business and letting them know that there is a big, juicy secret that you have to divulge. In general, you want to leave a good first impression that leaves the reader hooked and wanting more information.

In other words, you want to set the stage for the emails to come. It is essentially like the exciting pilot episode of a soap opera show where you let your readers know what to expect in the next few emails. The first email is your chance to introduce yourself and connect with your readers. Through its highly personal methods of gaining the trust of prospective customers, the soap opera sequence creates amazing opportunities for businesses that are interested in bringing in more sales through email marketing. The basic soap opera email sequence template starts with setting the stage and ends with a direct call to action. Utilizing classic soap opera motifs like cliffhangers and built-up suspense, the five-step email marketing guide is a great way to reel in new customers while renewing the interests of existing ones. Not only does each email relate to the last one, but each email builds upon each other with great dramatic flair in an episodic narrative of sales. Similar to the Seinfeld email sequence, the soap opera email sequence focuses on telling an engaging story through a series of emails. It is essentially a mailing blueprint, like a cold email template, that implements the enduring appeal of the soap opera genre in a series of five suspense-filled emails that call prospective clients to action. First introduced in his book Dotcom Secrets, the Soap Opera Sequence, or S.O.S., is often referred to as the Russell Brunson soap opera sequence template.
